Hello and welcome to the Premium Offers Mastermind
We are thrilled you're here. Please watch the welcome video which has some housekeeping information to help get you started. And, in this area, you will find the training and videos to help support your Strategy meetings with our team to frame your Premium Offer suite.
Now you are familiar with what’s available and you’re clear on your ideal client, it’s now time to create your offer and pricing. Generally, you’re looking for a Signature Offer (the one that is the main offer you want to sell, and you put everything behind this). Then, we usually want an entry offer, which will be a cheaper offer that you can offer those not ready to dive into the full Signature Offer. And, you want a High End Offer which will be the upgrade for those graduating from the Signature Offer.
The marketing you may be used to for your lower end offers is considerably different when you're looking to attract and convert people at the Premium level. We want to focus on three distinct areas:
And in this area, we'll be adding training to assist you to really grow your ability to attract and convert premium level clients.
You're attracting clients at the Premium level, now let's talk about how to convert them. Our resident Sales Strategy guru, Kerry, takes you through the Intentional Sales System.
Attracting and converting clients at the Premium Offer level requires very different branding, website structure and sales funnel structure than you are possibly using now.
As a Premium Offers Mastermind client, you can access Business Bravery's swipe files, training and resources to bring your branding, website, sales funnels, and marketing to life for you. We can guide you to excellent agencies and freelancers who can do this work for you and you'll be in a wonderful position to brief them in an extremely researched and well-honed way. Or, you can tackle this yourself or work with your own team to implement this work.
In this area, you will find the forms and modules to help guide you through the Premium Offers attraction foundations process.
Welcome! To your success,
Kathryn, Kerry & the Business Bravery team
In this area, you'll find the weekly coaching archive for the Premium Offers Mastermind.