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$100k Offer System Case Studies with Bonuses

Moving to a Premium Offer Suite is very different to a standard offer. Most of the "Gurus" are selling courses, programs and Masterminds for "High Ticket Offers" that are actually the mid-tier offers in our product suite.

Becoming the #1 brand in your space allows you to develop a suite of products and services so you can concurrently serve a broader audience, and go much deeper with a small subset of your audience to achieve masterful transformation.

You attract and convert clients at a much higher level, allowing you to serve more deeply, create greater impact and charge much more for your time. It is our aim for you to spend your time primarily in two areas: deep impact for premium clients, and broad impact with media, speaking opportunities, partnerships and in your community, while developing systems and a team to handle the other deliverables. In our experience, this gives you immense freedom and joy in your business.

And, if you are worried about how you could possibly sell $100k Offers in your business?  Never fear!  We're giving you Case Studies from those who have successfully developed their Premium Offers for your inspiration.

10 Modules


$100K+ Offers - What's working now?

This training takes you through what is working right now for Icons Incorporated clients in the premium, ultra-premium and luxury spaces.  Kathryn Porritt breaks down exactly how these offers are structured and how they are selling for our clients.

$100k Offer System Bonus 1: STRUCTURE OF A $100K OFFER

How to Work Out Your $100K Offer Cheat Sheet

The concept of building a $100K offer is more than a little daunting, especially at first. It just seems so huge. You might be thinking, “I don’t even know where to begin!” 

Well, stop looking at the big picture. 

And think about it this way… 

Think of where you are right now, how you’re killing it in your field, you’ve got amazing clients, profit rolling in and you’re pretty happy with what you’ve achieved. Now think back to how impossible this all seemed to you when you first started your business! 

You didn’t achieve all of this overnight. You went through a process and you did what you had to do to make it happen. Stepping up to a $100K offer is exactly the same.

You just need a new process or framework that will take your service offers from being high end to being in a league of their own!

Before you can offer $100K services, you need to do some groundwork and nail your structure. To help get you started thinking about what your $100K structure could look like, we’ve put together this helpful cheat sheet and workbook. 

$100k Offer System Bonus 2: BIG THINKING BLUEPRINT

The Big Thinking Blueprint

Taking the leap towards offering $100K+ services requires you to think BIG. Bigger than you ever have before. There is no room for half-measures or cutting corners now. 

It is time to go BIG, go BOLD, and go BRILLIANT! And when you do, you can attract and sell premium offers.

The blueprint to big thinking is about setting yourself on the right path to creating the business future of your biggest and brightest dreams. By following the exercises in this blueprint, you can begin to set your mind on the right track leading you to your $100K offer. 

This process is all about empowering yourself and instilling the confidence you need to take your services from blah to brilliant! 

$100k Offer System Bonus 3: PREMIUM OFFER SUITE STACK


You’ve probably been told that a High Ticket offer is something like $10k or $15k. But for us, that’s the middle of the road. When we talk about Premium offers, we mean offers of $100K and beyond.

Premium offers are about providing a service that is BIGGER and BRIGHTER (and BETTER) than what you’re already offering AND what is being offered by anyone else. Your Premium Offer should be life-changing, not just for your client but for you too!

Building that high value-high ticket offer comes from developing a solid Premium Offer Suite Stack. 

Think of it as decorating a house... you can add a fancy chandelier to the ceiling but if your walls and foundations are not up to scratch, then no one is going to care how sparkly that chandelier is. They just won’t trust it and they certainly won’t pay a premium price tag for it either. 

Developing a low, medium and premium tier offer system that builds on impact is key.  Here is the blueprint to take you there.

$100k Offer System Bonus 4: FINDING TIME FOR YOUR $100K OFFER


Many people who have achieved a level of success with their business look at a Premium Offer and think, “I’m far too busy. I simply don’t have the time”. 

Sure, running a successful business is hard work and it certainly keeps you busy, but by telling yourself you don’t have the time to grow means you stay where you are. And business is a fast-moving beast, if you stay where you are, you risk being left behind. 

If you want to not just win the race but be the flag that everyone else aims for, then you need to make a BIG impact and to do that, you’re going to have to MAKE the time.

This doesn’t mean working more hours or running yourself into the ground. It’s about implementing a strategy that will allow you to take your business from successful to phenomenal! 

Here’s a neat exercise to help you find some time in your schedule to do just that.

$100k Offer System Case Study Interview - Dr. Tracy Thomas

As the world’s first Emotional Scientist and an award-winning Psychologist, Dr.Tracy Thomas, “Dr. T,” has been bringing her extraordinary message of empowerment, authenticity and purpose to events worldwide.

Resonant with high-achievers, Dr. T speaks from the heart with passion and authority. She’s the pioneer of Emotional Sensitivity, drawing from 20+ years of clinician experience and her powerful personal journey of incredible obstacles and beating the odds.

See Dr. Tracy Thomas' website here: 

$100k Offer System Case Study Interview - Alexi Neocleous

Alexi Neocleous is one of the leading direct response copywriters in the world. Alexi is the founder of which creates marketing content for some of the biggest brands online. He has streamlined systems to create amazing content that creates a digital omnipresence for your brand and can be leveraged to increase sales, visibility, authority and influence.  

Alexi began recently created his ultra-premium offer ($250K USD) after watching Kathryn's training and sold one within days of creating it. 

See Alexi's website here: 

$100k Offer System Case Study Interview - Makhosi | The Royal Shaman

Makhosi is The Royal Shaman for Change-Makers.

As a Spiritual Ascension Master, Human Potential Expert & Authentic African Shaman, Makhosi teaches consciousness expansion & energetic alignment to challenge soul-seekers to drop the mental/spiritual/psychological clutter & finally live a life that feels as good as it looks. 

Makhosi began her journey to her first $100K offer with Business Bravery's $27 $100k Offer System.  She turned that into $250K in a short space of time.  Here is her story.

See Makhosi's website here: 

$100k Offer System Case Study Interview - Andrea Albright | Beverly Hills Publishing

Andréa Albright is on a mission to create the next movement for authors and evolve the publishing industry.  She is not just a publisher, she is a Legacy Maker.

Andréa’s first movement took the health and fitness industry by storm. She amassed over 10,000,000+ views on YouTube, was featured on the Women’s Health and Fitness magazine cover, and grew her health business to over 100,000 raving fans.

Since then, she has become the author of 25 books, reaching tens of millions worldwide in over 40 countries.

Now, she has taken her passion for helping authors find the same success by publishing books with meaning.

She is recognized as The Thought Leader Publisher.

Andrea began her journey to her first $100K offer with Business Bravery's group program and quickly became a private client.  She is now consistently selling $100K offers.

See Andrea's website here: 

$100k Offer: What Now?


Congratulations!  I cannot wait for you to share with me what you created as your $100K offer.

If you'd like to talk through your offer and get moving on selling your premium offer suite - now is a perfect time!

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