Moving to a Premium Offer Suite is very different to a standard offer. Most of the "Gurus" are selling courses, programs and Masterminds for "High Ticket Offers" that are actually the mid-tier offers in our product suite.
Becoming the #1 brand in your space allows you to develop a suite of products and services so you can concurrently serve a broader audience, and go much deeper with a small subset of your audience to achieve masterful transformation.
You attract and convert clients at a much higher level, allowing you to serve more deeply, create greater impact and charge much more for your time. It is our aim for you to spend your time primarily in two areas: deep impact for premium clients, and broad impact with media, speaking opportunities, partnerships and in your community, while developing systems and a team to handle the other deliverables. In our experience, this gives you immense freedom and joy in your business.
And, if you are worried about how you could possibly sell $100k Offers in your business? Never fear! We're giving you Case Studies from those who have successfully developed their Premium Offers for your inspiration.
How to Work Out Your $100K Offer Cheat Sheet
The concept of building a $100K offer is more than a little daunting, especially at first. It just seems so huge. You might be thinking, “I don’t even know where to begin!”
Well, stop looking at the big picture.
And think about it this way…
Think of where you are right now, how you’re killing it in your field, you’ve got amazing clients, profit rolling in and you’re pretty happy with what you’ve achieved. Now think back to how impossible this all seemed to you when you first started your business!
You didn’t achieve all of this overnight. You went through a process and you did what you had to do to make it happen. Stepping up to a $100K offer is exactly the same.
You just need a new process or framework that will take your service offers from being high end to being in a league of their own!
Before you can offer $100K services, you need to do some groundwork and nail your structure. To help get you started thinking about what your $100K structure could look like, we’ve put together this helpful cheat sheet and workbook.
The Big Thinking Blueprint
Taking the leap towards offering $100K+ services requires you to think BIG. Bigger than you ever have before. There is no room for half-measures or cutting corners now.
It is time to go BIG, go BOLD, and go BRILLIANT! And when you do, you can attract and sell premium offers.
The blueprint to big thinking is about setting yourself on the right path to creating the business future of your biggest and brightest dreams. By following the exercises in this blueprint, you can begin to set your mind on the right track leading you to your $100K offer.
This process is all about empowering yourself and instilling the confidence you need to take your services from blah to brilliant!
PREMIUM OFFER SUITE STACK
You’ve probably been told that a High Ticket offer is something like $10k or $15k. But for us, that’s the middle of the road. When we talk about Premium offers, we mean offers of $100K and beyond.
Premium offers are about providing a service that is BIGGER and BRIGHTER (and BETTER) than what you’re already offering AND what is being offered by anyone else. Your Premium Offer should be life-changing, not just for your client but for you too!
Building that high value-high ticket offer comes from developing a solid Premium Offer Suite Stack.
Think of it as decorating a house... you can add a fancy chandelier to the ceiling but if your walls and foundations are not up to scratch, then no one is going to care how sparkly that chandelier is. They just won’t trust it and they certainly won’t pay a premium price tag for it either.
Developing a low, medium and premium tier offer system that builds on impact is key. Here is the blueprint to take you there.
MAKING TIME FOR YOUR $100K OFFER
Many people who have achieved a level of success with their business look at a Premium Offer and think, “I’m far too busy. I simply don’t have the time”.
Sure, running a successful business is hard work and it certainly keeps you busy, but by telling yourself you don’t have the time to grow means you stay where you are. And business is a fast-moving beast, if you stay where you are, you risk being left behind.
If you want to not just win the race but be the flag that everyone else aims for, then you need to make a BIG impact and to do that, you’re going to have to MAKE the time.
This doesn’t mean working more hours or running yourself into the ground. It’s about implementing a strategy that will allow you to take your business from successful to phenomenal!
Here’s a neat exercise to help you find some time in your schedule to do just that.
Sam Fielding is a Doctor of Acupuncture and Chinese Medicine. With an extraordinary career that spans health and sport, she created a new modality of Energetic Intelligence. She launched her new business with the help of Business Bravery and here discusses how she made her first two sales ($120K each) in the space of the first month of launching.
As the world’s first Emotional Scientist and an award-winning Psychologist, Dr.Tracy Thomas, “Dr. T,” has been bringing her extraordinary message of empowerment, authenticity and purpose to events worldwide.
Resonant with high-achievers, Dr. T speaks from the heart with passion and authority. She’s the pioneer of Emotional Sensitivity, drawing from 20+ years of clinician experience and her powerful personal journey of incredible obstacles and beating the odds.
See Dr. Tracy Thomas' website here: https://www.drtracyinc.com/
Christiane Fullalove is a Transformational Life Coach who inspires leaders, entrepreneurs and global change-makers to Go Deeper. Do More. Inspire Change.
Christiane has dedicated her life to helping exceptional people change the world. She is the catalyst for breakthrough growth. The people Christiane helps have already achieved the “impossible” but know they haven’t reached their full potential. There’s more “impossible” to accomplish. They can sense the next evolutionary leap-- they just don’t know where to jump.
As a life-long student of transformation, Christiane has developed unique abilities that trigger full-blown awakenings in her clients. Physical healings. Reinvigorated relationships that go beyond all expectations. Exponential shifts of effectiveness. Extraordinary leadership breakthroughs.
Amy Grace Collins is a certified wedding and event planner with over 16 years of event planning experience. She began her event planning career in Kalamazoo Michigan and then expanded to the Central Coast of California.
Amy has helped to facilitate and run hundreds of weddings and events along with numerous fundraisers for local non-profits. In 2019, Amy expanded her business into the luxury wedding space and has quickly carved out a niche that has attracted couples who are seeking exquisite design, alongside flawless planning.
Amy has recently begun working with an Ultra-Luxury event space as the exclusive planner, as well as launching her new group coaching solution for busy brides, called Masterbrides.
YOU'VE GOT YOUR $100K OFFER, NOW WHAT?
Congratulations! I cannot wait for you to share with me what you created as your $100K offer.
If you'd like to talk through your offer and get moving on selling your premium offer suite - now is a perfect time!